More than just an app
We’re here to change the way people deal with death. One conversation, family and #DeathPlan at a time.
Grief 👉 Life Mission
150,000+ people die everyday, yet there’s something broken in the way we deal with death. This is our founder’s story.
I stood by the hallways of SJMC sobbing while my mother and her siblings huddled around in a circle trying to figure out what’s next. Unlike the grandkids, they had to toughen up just moments after their mother had passed because like it or not, it’s now their responsibility to handle the aftermath.
Ah Ma was not a wealthy woman and I always thought only rich families would have a hard time dealing with death. I knew I was wrong as I watched one of my aunts arguing with her brother on the stupidest thing ever, what type of food to serve at the wake. How would Ah Ma feel if she can see us now?
I remember thinking. “Something is wrong with the way we deal with death. This is nothing new, we all know it’s coming so why aren’t we doing anything to ease the journey of the people we leave behind?”
A few short months later, tragedy struck our grieving family once more. Ah Kong was suddenly diagnosed with stage 4 parotid cancer after noticing an abnormal growth on his face. He seemed strangely unfazed by his diagnosis (read: death sentence) and refused any further treatment.
It was odd to watch him literally plan for his own death but when he passed not long after that, we finally realised the value of planning and communication. The death of 2 equally loved individuals within the same family somehow felt so different. Why?
This was the moment I realised. “All it takes to ease the burdens of your loved ones when you’re gone is just a bit of planning and communication. Why isn’t everyone else doing this already?”
Ah Kong’s passing was even more devastating because I was 10,588km away in London with one of my cousins when he took his last breath. Again, I spiralled down a path of guilt. Repeteadly chastising myself for not staying behind and being there for the man who gave so much and received so little.
I became obsessed with death, reading stories of families dealing with death on Reddit and watching an endless stream of videos of families gathered around their dying loved ones during their final moments. Suffice to say, I had no idea what to do with my own feelings.
Until one day when I decided to dive deeper into understanding why both of these deaths were so different. For weeks, I laid on my bed staring at the ceiling wondering if there’s anything I can do to stop this from happening again. Not just for my family but for billions of families everywhere. I wondered if technology has a role to play in solving this basic human problem?
And that was it, that was my eureka moment. Gears started turning in my head and I felt a sudden rush of excitement, there IS something I can do about it! I quit my job the very next day and started working on the blueprints for Bereev. And here we are 2 years later, Bereev is so much more than just another app.
It is the culmination of 1 family’s pain and pure conviction that others should never have to go through senseless confusion and overwhelming burden during the toughest moment of our lives. It is my personal grieving process and I dedicate it to the 2 people who started it all, Ah Ma and Ah Kong.
A simple mission
We’ll constantly evolve in order to achieve our biggest goal, to radically change the way we deal with death.
Meet the team
We may be a small team but each of us have lost someone we love. So we know what it feels like to be overwhelmed and know what needs to be done to fix this.
Founder & Group CEO
CEO @ Europe
COO @ Europe
Advisor | CEO @ pitchIN
Advisor | COO @ pitchIN
Enough from us
Let’s hear what others in the press have to say about Bereev and how we’re changing the game.
Join the team
We’re changing the way people all around the world deal with death. Interested in joining us? We’d love to meet you!
Ready to plan?
Life is unpredictable but death isn’t, don’t get caught off guard. Create your #DeathPlan today to guide your loved ones when the time comes.